Journey Based on Customer Location

This feature is currently in beta. Please test it in a sandbox environment before deploying it to production.

Overview

Configuring a journey based on customer location allows you to personalize user experiences by directing them to specific pages tailored to their geographical area. Journeys can route users based on geolocation (IP-based). This approach can enhance engagement by presenting region-specific content, offers, or language preferences.

Note: For more specific geographical routing, you can target users based on their region using ISO 3166-2 subdivision codes.

Example: If a user is located in the Bayern region of Germany (DE-BY), they can be automatically routed to a German-language promotional page. Users from other regions can be directed to a default English-language page.

Before you start

Ensure you understand how Limio determines customer location (e.g IP address) and what factors may affect accuracy (e.g customer using a VPN).

Note: The Country and Region conditions are based on the user’s geolocation (IP address).

Creating a Journey

1. Select Journeys from the left-hand navigation panel.
2. Click New journey.
3. Enter a name for the journey and click Save.
4. Click Set starting point to define how users enter the journey:

   • Choose an existing tag or create a new one.
   • (Recommended) Click Set fallback tag to ensure proper routing.
5. Select the shop Domains whose tags you want to search.

Adding customer location criteria

1. In the rule, click Add condition, then open the Type dropdown and select City, Country (IP-based), or Region.
2. In the chosen field, type to search your desired journey location (see table below)
3. Under Action, ensure Type is set to Destination.
4. Click Add action if the rule has none, then Add Split. The split defaults to 100%. Click the pencil ✏️ on the tag next to it and choose the endpoint.

   • Click Add rule to add another rule to the journey.
   • Click Add condition in a rule to add an AND criteria to that rule.
5. Finally, click Save to put the Journey live.

Verification Steps:

1. Use a VPN or online geolocation tester to simulate different locations.
2. Access the starting point URL.
3. Confirm that the following journey redirects based on the expected location.

Country	country name as the input
City	city name as the input
Region	ISO 3166-2 subdivision code (use commas to separate multiple)

📷 Screenshot: View of the "Region" condition in the Journeys tab.