# Limio Analytics Overview

Track and analyze subscription commerce performance with Limio's analytics capabilities.

## Overview

Limio Commerce Analytics provides insights into your subscription business, from customer acquisition through retention and revenue. Monitor key metrics, track customer behavior, and integrate with third-party analytics platforms.

## What's Covered

* **Limio Analytics** - Built-in analytics and reporting
* **Conversational Analytics** - Ask questions about your data in plain language via the MCP Server
* **Third-Party Analytics** - Integration with external analytics platforms

## Key Capabilities

### Built-in Analytics

Track essential subscription metrics:

* Subscription growth and MRR/ARR
* Customer acquisition and retention
* Conversion rates and funnel analysis
* Churn analysis and trends
* Revenue tracking and forecasting

### Data Insights

Understand customer behavior:

* Customer journey tracking
* Product and offer performance
* Campaign effectiveness
* Checkout conversion optimization
* Self-service usage patterns

### Conversational Analytics

Query your order and subscription data in plain language using the [Limio MCP Server](https://docs.limio.com/ai/mcp-server/mcp-server). Connect Claude or another AI assistant to your Limio environment and ask questions like:

* *"How many orders came through our student offers this month?"*
* *"Show me a breakdown of orders by offer over the last 30 days."*
* *"Which offers drove the most new subscriptions last week?"*

No SQL, dashboards, or exports required — the assistant calls the MCP Server with your Limio credentials and returns the answer directly. See the [MCP Server overview](https://docs.limio.com/ai/mcp-server/mcp-server) for setup and the full list of capabilities.

### Third-Party Integrations

Connect with your analytics stack:

* Google Analytics integration
* Tag Manager configuration
* Custom event tracking
* Data layer implementation
* Analytics platform setup

## Getting Started

Explore the analytics documentation to set up tracking and gain insights into your subscription commerce performance.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.limio.com/product/analytics/limio-commerce-analytics.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.