# Limio Analytics Overview

Track and analyze subscription commerce performance with Limio's analytics capabilities.

## Overview

Limio Commerce Analytics provides insights into your subscription business, from customer acquisition through retention and revenue. Monitor key metrics, track customer behavior, and integrate with third-party analytics platforms.

## What's Covered

* **Limio Analytics** - Built-in analytics and reporting
* **Third-Party Analytics** - Integration with external analytics platforms

## Key Capabilities

### Built-in Analytics

Track essential subscription metrics:

* Subscription growth and MRR/ARR
* Customer acquisition and retention
* Conversion rates and funnel analysis
* Churn analysis and trends
* Revenue tracking and forecasting

### Data Insights

Understand customer behavior:

* Customer journey tracking
* Product and offer performance
* Campaign effectiveness
* Checkout conversion optimization
* Self-service usage patterns

### Third-Party Integrations

Connect with your analytics stack:

* Google Analytics integration
* Tag Manager configuration
* Custom event tracking
* Data layer implementation
* Analytics platform setup

## Getting Started

Explore the analytics documentation to set up tracking and gain insights into your subscription commerce performance.