Checkout Conversion Analytics

Available from Release 106 and onwards. Please note that data will only begin to be collected once you adopt Release 106 or above.

Purpose:

The Checkout Conversion Rate report displays your conversion rate per checkout for the last 30 days. The conversion rate is calculated by the number of order.new events with status submitted (successful), divided by the number of baskets that entered a checkout. This report can be exported for easy data analysis, and can be helpful for running A/B checkout testing.

The Checkout Conversion Rate report can help answer questions like:

• What is my checkout success rate for each of my checkouts?

• What is my best performing checkout?

• What is my worst performing checkout?

The report can be accessed by clicking "Catalog" in the top left corner, switching to "Analytics", and then selecting "Checkout Conversion" in the left panel.

Data details

• Checkout Entries: Number of baskets that entered that particular checkout

• Successful Orders: Number of order.new with status submitted completed from that particular checkout

• Checkout Conversion Rate: Successful Orders divided by Checkout Entries