# Journey Based on Limio Segments

## **Overview**

Configuring a journey based on **Limio Segments** allows you to personalize user experiences by directing customers to specific pages depending on their segment membership. This approach ensures that different customer groups receive relevant content, offers, or promotions. For example, you might want to:

* Route **high-value subscribers** to an **exclusive upgrade offer**.
* Redirect **trial users** to a **conversion-focused page**.
* Send **churned customers** to a **win-back campaign**.

Limio Segments are predefined groups of customers based on factors such as engagement level, subscription history, or purchase behaviour. These segments can be managed within Limio and applied dynamically within Journeys.

This guide explains how to apply **segment-based criteria** to control user flow.

## **Before you start**

Ensure that the required OSegments have been created in the Limio app.

Check this by navigating to Offers in the left-hand navigation, selecting your Segments > search in the navigation panel.

## **Creating a Journey**

1. Select **Journeys** from the left-hand navigation panel.
2. Click the **plus** **+** button and select **Add Journey Group**.
3. Enter a name for the group and click **Save**.
4. Click the **pencil** ✏️ icon next to **Starting Point** to define how users enter the journey:
   * Choose an existing tag or create a new one.
   * (Recommended) Set a **Fallback Tag** to ensure proper routing.
5. Select or deselect **Domains** to determine where the journey applies.

## **Adding Segment Criteria**

1. Under **Conditions**, open the **Type** dropdown and select **Segment**.
2. In the **Segment** field, select one or multiple segments you want to target.
3. Under **Actions**, ensure **Type** is set to **Destination**.
4. Click the **pencil** ✏️ icon next to **Split (%)**, which defaults to **100%**, and specify the endpoint.
   * Click **Add Condition** to include an additional condition for the journey.
   * Click the **plus +** button below an existing condition to add an **AND** criteria within that condition.
5. Finally, click **Save** to put the Journey live.

**Verification Steps**:

Check Segment Membership:

1. Identify test users and confirm they belong to the expected segment (e.g Weekly Term)
2. Access the starting point URL.
3. Verify that changing segment conditions updates the user’s journey.

Test Redirections for Different Segments:

1. Set up multiple test journeys with different segments.
2. Access the journey URL with different segment criteria and confirm expected behaviour.

## **Example:**

If a user belongs to the **Weekly Term** segment, they can be automatically routed to a **rescue campaign page**. Users who do not meet this segment condition will be directed to the **fallback rescue-weekly page**.

In this setup, **10% of users** who meet the segment condition are split and routed to a **rescue trial fortnight page**. This allows for controlled testing or gradual rollout of different experiences.

<figure><img src="/files/VGM11mrvz8aqDS36jT7Q" alt=""><figcaption></figcaption></figure>

📷 *Screenshot: View of the example above in action*


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