Journey Based on Limio Segments

Overview

Configuring a journey based on Limio Segments allows you to personalize user experiences by directing customers to specific pages depending on their segment membership. This approach ensures that different customer groups receive relevant content, offers, or promotions. For example, you might want to:

• Route high-value subscribers to an exclusive upgrade offer.

• Redirect trial users to a conversion-focused page.

• Send churned customers to a win-back campaign.

Limio Segments are predefined groups of customers based on factors such as engagement level, subscription history, or purchase behaviour. These segments can be managed within Limio and applied dynamically within Journeys.

This guide explains how to apply segment-based criteria to control user flow.

Before you start

Ensure that the required OSegments have been created in the Limio app.

Check this by navigating to Offers in the left-hand navigation, selecting your Segments > search in the navigation pane.

Creating a Journey

1. Select Journeys from the left-hand navigation pane.

2. Click the plus + button and select Add Journey Group.

3. Enter a name for the group and click Save.

4. Click the pencil ✏️ icon next to Starting Point to define how users enter the journey:

   • Choose an existing tag or create a new one.

   • (Recommended) Set a Fallback Tag to ensure proper routing.

5. Select or deselect Domains to determine where the journey applies.

Adding Segment Criteria

1. Under Conditions, open the Type dropdown and select Segment.

2. In the Segment field, select one or multiple segments you want to target.

3. Under Actions, ensure Type is set to Destination.

4. Click the pencil ✏️ icon next to Split (%), which defaults to 100%, and specify the endpoint.

   • Click Add Condition to include an additional condition for the journey.

   • Click the plus + button below an existing condition to add an AND criteria within that condition.

5. Finally, click Save to put the Journey live.

Verification Steps:

Check Segment Membership:

1. Identify test users and confirm they belong to the expected segment (e.g Weekly Term)

2. Access the starting point URL.

3. Verify that changing segment conditions updates the user’s journey.

Test Redirections for Different Segments:

1. Set up multiple test journeys with different segments.

2. Access the journey URL with different segment criteria and confirm expected behaviour.

Example:

If a user belongs to the Weekly Term segment, they can be automatically routed to a rescue campaign page. Users who do not meet this segment condition will be directed to the fallback rescue-weekly page.

In this setup, 10% of users who meet the segment condition are split and routed to a rescue trial fortnight page. This allows for controlled testing or gradual rollout of different experiences.

📷 Screenshot: View of the example above in action

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