# Journey Based on Subscription Offer Labels

## **Overview**

Configuring a journey based on **subscription offer labels** allows you to personalize user experiences by directing customers to different pages depending on their current subscription status. For example, you might want to:

* Route **existing subscribers** to an **upgrade or renewal page**.
* Direct **non-subscribers** to a **special promotional offer**.

Limio allows you to segment users dynamically by checking their associated subscription offer labels. This guide explains how to create a journey and apply **subscription-based criteria** to control user flow.

*Example: If a user is subscribed to an offer labelled **"Premium Subscription"**, they can be routed to a **special upgrade page**. Users without this label can be directed to a **promotional subscription page**.*

## **Before you start**

Ensure that the required Offer Label(s) have been created in the Limio app and applied to the relevant Offers.

Check this by navigating to Offers in the left-hand navigation, selecting your Offer > locating the section Categorisation > then checking the Labels here.

## **Creating a Journey**

1. Select **Journeys** from the left-hand navigation panel.
2. Click the **plus** **+** button and select **Add Journey Group**.
3. Enter a name for the group and click **Save**.
4. Click the **pencil** ✏️ icon next to **Starting Point** to define how users enter the journey:
   * Choose an existing tag or create a new one.
   * (Recommended) Set a **Fallback Tag** to ensure proper routing.
5. Select or deselect **Domains** to determine where the journey applies.

## **Adding Subscription Offer Label criteria**

1. Under **Conditions**, open the **Type** dropdown and select **Subscription Offer Label**.
2. In the **Subscription Offer Label** field, enter the specific label(s) associated with the subscription offers you want to target.
3. Under **Actions**, ensure **Type** is set to **Destination**.
4. Click the **pencil** ✏️ icon next to **Split (%)**, which defaults to **100%**, and specify the endpoint.
   * Click **Add Condition** to include an additional condition for the journey.
   * Click the **plus +** button below an existing condition to add an **AND** criteria within that condition.
5. Finally, click **Save** to put the Journey live.

**Verification Steps**:

1. Impersonate a user with a subscription with the specified Offer Label attached(e.g Premium Subscription).
2. Access the starting point URL.
3. Verify that the user is redirected to the correct destination.

<figure><img src="/files/4m575cgHzM4NqLju4HhY" alt=""><figcaption></figcaption></figure>

📷 *Screenshot: View of the "Subscription Offer Labels" condition in the Journeys tab.*


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