Journey Based on Subscription Offer Labels

Overview

Configuring a journey based on subscription offer labels allows you to personalize user experiences by directing customers to different pages depending on their current subscription status. For example, you might want to:

• Route existing subscribers to an upgrade or renewal page.

• Direct non-subscribers to a special promotional offer.

Limio allows you to segment users dynamically by checking their associated subscription offer labels. This guide explains how to create a journey and apply subscription-based criteria to control user flow.

Example: If a user is subscribed to an offer labelled "Premium Subscription", they can be routed to a special upgrade page. Users without this label can be directed to a promotional subscription page.

Before you start

Ensure that the required Offer Label(s) have been created in the Limio app and applied to the relevant Offers.

Check this by navigating to Offers in the left-hand navigation, selecting your Offer > locating the section Categorisation > then checking the Labels here.

Creating a Journey

1. Select Journeys from the left-hand navigation pane.

2. Click the plus + button and select Add Journey Group.

3. Enter a name for the group and click Save.

4. Click the pencil ✏️ icon next to Starting Point to define how users enter the journey:

   • Choose an existing tag or create a new one.

   • (Recommended) Set a Fallback Tag to ensure proper routing.

5. Select or deselect Domains to determine where the journey applies.

Adding Subscription Offer Label criteria

1. Under Conditions, open the Type dropdown and select Subscription Offer Label.

2. In the Subscription Offer Label field, enter the specific label(s) associated with the subscription offers you want to target.

3. Under Actions, ensure Type is set to Destination.

4. Click the pencil ✏️ icon next to Split (%), which defaults to 100%, and specify the endpoint.

   • Click Add Condition to include an additional condition for the journey.

   • Click the plus + button below an existing condition to add an AND criteria within that condition.

5. Finally, click Save to put the Journey live.

Verification Steps:

1. Impersonate a user with a subscription with the specified Offer Label attached(e.g Premium Subscription).

2. Access the starting point URL.

3. Verify that the user is redirected to the correct destination.

📷 Screenshot: View of the "Subscription Offer Labels" condition in the Journeys tab.