Journey Based on Devices

Overview

Device-based routing allows you to personalize user journeys by directing users to specific pages based on their device. This is useful for optimizing user experiences across different devices, such as:

• Redirecting mobile users to a mobile-optimized page.

• Routing iOS users to an App Store landing page.

• Directing desktop users to a full-featured web experience.

This guide explains how to configure device-based conditions within Limio Journeys.

Example: If a user is on an iOS device (e.g., iPhone), they can be automatically redirected to an App Store page. Android users can be routed to a Google Play Store page, while desktop users remain on the main site.

Before you start

The page(s) you are routing to should already have been created with the relevant tag e.g 'App Store landing page'.

Creating a Journey

1. Select Journeys from the left-hand navigation pane.

2. Click the plus + button and select Add Journey Group.

3. Enter a name for the group and click Save.

4. Click the pencil ✏️ icon next to Starting Point to define how users enter the journey:

   • Choose an existing tag or create a new one.

   • (Recommended) Set a Fallback Tag to ensure proper routing.

5. Select or deselect Domains to determine where the journey applies.

Adding Device Criteria

1. Under Conditions, open the Type dropdown and select Device.

2. In the Device field, choose one or several options from the drop-down.

3. Under Actions, ensure Type is set to Destination.

4. Click the pencil ✏️ icon next to Split (%), which defaults to 100%, and specify the endpoint.

   • Click Add Condition to include an additional condition for the journey.

   • Click the plus + button below an existing condition to add an AND criteria within that condition.

5. Finally, click Save to put the Journey live.

Verification Steps:

1. Access the starting point URL.

2. Toggle the device to check for expected behaviour (e.g., Chrome's mobile emulator).

3. Confirm that the browser redirects to the specified destination URL.

📷 Screenshot: View of the "Device" condition in the Journeys tab.