Offers

What are Limio Offers?

Limio Offers are a core concept in Limio and the foundation of commerce in Limio, as they are the entry point in the Catalogue and the starting point for every subscription.

In Limio Commerce, an Offer defines a product or bundle of products with a price that a customer can purchase. It is configured for a given billing period (for example monthly or annually) or as a one-off. Customers will buy an Offer and receive the products associated with it.

Offers can:

• Use recurring pricing, one-time pricing, or usage-based pricing

• Bundle multiple products together

Creation & Management

Go-To-Market and Product teams can create, update and publish Offers via Limio’s no-code interface without bespoke engineering work. Teams may define price, billing frequency, term, channel exposure, and trial or introductory configurations.

When purchased, an Offer will create a Limio Subscription and creates other objects in connected systems, such as a Zuora Subscription.

Visibility to Customers

Once an Offer is published, it can be displayed via Limio’s shop, self-service portal, partner-portal or API/SDK components. Customers see the pricing and choose the Offer, triggering billing and provisioning of the associated entitlements.

Key behaviour of Offers

• Offers can be purchased on their own (standalone)

• They contain all the information needed to set up a complete subscription, including terms and auto-renewal settings

• There are 3 types of Offers:

  • Standard Offers, which is the typical use case

  • Discount Offers, used for Cancel/Save scenarios. Learn more at

  • Order Line Item Offers, used for one-off transactions. Learn more at

What about Add-Ons?

If you want to add extra products or discounts to an existing subscription, you should use Limio Add-Ons.

• Add-Ons cannot be purchased standalone

• They must either be bought together with an Offer or added to an existing subscription

• They require less information because they attach to an existing subscription

Learn more: Add-ons

Creating Offers

Products

On the Product tab, you can attach the Limio Product and select a Rate Plan from your connected billing system. This may drive the price or will be overriden by Limio

Display

Display fields are used to power the commerce experience and what Limio Components or Custom Components display to the customer through the purchase funnel and self-service experience. Key attributes are:

• Display Name: A customer-friendly name for your offer (e.g. Pro Monthly)

• Display Description: A longer description of the offer (e.g. Monthly Subscription)

• Display Price: A customer-friendly price (e.g. $100 per month, billed annually)

• Detailed Display Price: Price details, for example renewal price (e.g. renews at $150 per month)

• Offer Details: Features of the offer (e.g. Analytics,

• CTA: A call to action for landing pages

• Checkout Description: A description used in the Limio Cart and Checkout

• Best Value Offer: Highlight for landing pages

• Group: Used to group offers on landing pages

Billing

The Billing attributes of the Offer will determine the Price as well as some core attributes of the subscriptions, such as the Payment Methods available at Checkout, the Initial and Renewal Terms, and the Auto-Renewal status.

There are multiple ways of configuring the Price to take best advantage of the billing system's flexibility. To learn more about all the Pricing options, go to:

Manage PricingLearn about your option to manage Pricing in Limio with Zuora

Commerce Behaviour

Commerce behaviour allow you to define certain behaviour of the offer, for example which checkout should be used, whether it allows quantity, which countries the offer can be purchased from, etc... In details:

1. Allow Multibuy: Enables a quantity field on an offer so end-users can select and purchase multiple units of that offer in one order. See Multibuy & Quantity.

2. Default Quantity: Sets the starting, increment, minimum and maximum quantity values when multibuy is enabled. See Multibuy & Quantity.

3. Allowed Countries: Defines the country codes from which end-users are permitted to purchase the offer, restricting geographic eligibility. See Restrict Billing/Delivery Country.

4. Checkout Configuration: Determines the checkout path or mode (standard, external, external-post). See Direct Customers to Different Checkout Based on Offer.

5. Sales Channel: Specifies through which channel(s) (Online, Partner, Salesforce, etc) the offer is available for purchase, enabling partner or direct segmentation.

6. Requires Service Activation: Indicates whether a service activation step is required post-purchase before the subscription becomes active. See Use Service Activation.

Categorization

Categorization holds the Offer Labels to attach to Pages. Learn more at Find Offer Labels in Pages Table.

Cross-sell and Upsells

Customers can choose which upsell and cross-sell offers, as well as add-ons, should be available when the selected offer is placed in the cart. Learn more at: Cross-Selling and Upselling

Upgrade and Downgrade

Customers can define the upgrade and downgrade path, when the selected offer is being modified in self-service. Learn more at Configure Update Subscription Flow.

Custom Attributes

Customer can use custom attributes, for example to track analytics properties or hold specific fields that might be important for custom components. Learn more at Templates and Custom Attributes.

Integration with Zuora Billing

Limio Offers have specific behaviour when using Zuora:

• Catalog: When products are synchronized to Limio, the Zuora products to be used for Limio Offers are synced in and are then available under the 'Products' tabs on the Offers. Only rate plans available for that Product are listed.

• Order: In Zuora, a Limio Offer will create a new Subscription with its own term and with the relevant product and rate plan.

Learn more about how Limio maps to Zuora objects in Products, Offers, and Pages Relationship.

To fully understand how your Limio Catalog and Zuora Catalog relates, go to:

Catalog Configuration Overview