Wisepops

What is Wisepops?

Wisepops is a conversion optimization platform that helps businesses reduce cart abandonment and increase customer acquisition through intelligent on-site campaigns. The platform specialises in exit-intent technology, displaying targeted offers to users at the precise moment they're about to leave your site.

Benefits for Limio Customers

Integrating Wisepops with your Limio checkout experience offers several key advantages:

• Reduce Cart Abandonment: Capture customers at the critical moment when they're about to leave your checkout page

• Automated Promotion Application: Seamlessly apply discount codes without requiring manual user input

• A/B Testing Capabilities: Test different offer strategies to optimise conversion rates and revenue

• Revenue Tracking: Measure the true impact of campaigns on both conversion rates and order values

• Targeted Campaigns: Display offers only to specific user segments based on behavior and cookie consent

How the Integration Works

Implementation Method

Wisepops integrates with Limio through Google Tag Manager (GTM) as a tracking cookie. Due to privacy and security requirements, campaigns are only displayed to users who have accepted all cookies in accordance with your cookie policy.

Exit-Intent Campaign Setup

The most common use case is an exit-intent campaign for shopping cart abandonment:

1. Trigger Detection: Campaign activates when users move their mouse toward the browser exit button while on the checkout page

2. Overlay Display: Promotional offer appears (e.g., "get an extra 10% off")

3. Automatic Code Application: When users claim the offer, Limio's promotional code is automatically applied via URL parameter

4. Seamless Redirect: Users are redirected back to checkout with the discount applied

Technical Details

Wisepops works with Limio's native promo code structure:

• Discount codes are applied using the pc parameter in the URL

• Format: buy.yoursite.com/checkout?pc=10PERCENTOFF

• Page state is retained when redirected with the promotional parameter

Testing Approach

The integration supports controlled testing before full deployment:

• Use hidden URL parameters (e.g., ?test) to limit campaign visibility during testing phase

• Alternative targeting options include past browsing history for cross-page testing

• A/B testing capabilities allow you to measure impact on both conversions and revenue

Revenue Tracking

For comprehensive campaign analysis, Wisepops can integrate with GTM to capture:

• Dynamic order values

• Revenue attribution per campaign

• A/B test performance comparing revenue impact vs conversion impact

This dual tracking approach (Wisepops + GA4) enables data reconciliation and validation.

Getting Started

To implement Wisepops with your Limio checkout:

1. Set up Wisepops via Google Tag Manager as a tracking cookie

2. Configure your exit-intent campaign with desired offer percentage

3. Create corresponding promo code in Limio (format: pc=YOURCODE)

4. Test using hidden parameters before full deployment

5. Set up revenue tracking through GTM for comprehensive analytics

6. Launch and monitor A/B test results

The integration provides a powerful tool for recovering potentially lost customers while maintaining a seamless checkout experience and measuring true campaign ROI.