Release Notes Summer 2021
Release Notes Summer 2021
Limio Subscription Commerce Platform
For Marketers
See reference and referenced campaigns more easily in Campaigns
In Limio, you are now able to view your campaigns in a much easier way. Gone are the days of searching for your campaigns. Your referenced campaigns will now be neatly nested under the reference campaign. Where: This change applies to the Campaign listing view on the left navigation panel.
Why: Marketers want to have the ability to easily see their global campaigns at one glance, as well as seeing in one go all children campaigns. Having a nested view removes the amount of campaigns visible. It also makes it easier to understand which campaign is being used as a parent and which ones are children made when making changes. You can still easily search for nested campaigns.
How: This feature needs no configuration within Limio. Just go to your campaigns as normal and click the arrow next to the master campaign to reveal all referenced campaigns.
Limio App Screenshot: Campaigns in a nested view
Improved navigation with breadcrumbs
We have improved the way you navigate and view your campaigns and offers. It is now much easier to navigate back to your campaign from the offer, as well as opening them in a new tab. You can also easily copy the link to the page.
Where: This change applies to all sections with nested views within Limio. Why: Ensure easy and effortless movement from one page to the next. No more clicking back in search of where you want to go. How: On the top left corner of every page you will now see a home icon which links back to the homepage of the Limio app.
Limio App Screenshot: Home Icon
Once you have navigated to any subset on the left panel, a new breadcrumb will appear next to the home icon stating the page you are on. By hovering over the name you will be able to copy the link or open the page in a new tab.
Limio App Screenshot: Campaign level breadcrumb
Should you go one level further by clicking on an item, like an offer, you will be able to navigate backwards by clicking on the breadcrumb (campaign name in this case) on the left of the offer name.
Limio App Screenshot: Offer level breadcrumb
Multi-shop
How to create more than one domain for your shop
Marketers are now able to have multiple domain URLs within Limio. Welcome to Limio Multi Shop! With more domain URLs, marketers can manage multiple domains within one Limio app and roll out their subscription experiences to different brands, products, or geographies.
Where: This change applies to the General Settings section under Shop Settings as well as changes to the Campaign and Pages templates.
Why: Limio customers with multiple brands want to serve subscribers within one Limio app to re-use existing designs and configuration. However, different shops are usually hosted on different domain URLs (e.g. and ). This was not supported in the Limio UI.
How: Within the General Settings section, navigate to Shop Settings. Under Shop title, you will now be able to see the new “Enable Multi Shop Trigger” that, when enabled, will allow you to add multiple domains.
Limio App Screenshot: Enable Multi Shop button on the bottom right
Once enabled, navigate to the Config section. The Campaign and Pages templates will now have a new domain section where you can add the new domain. You are also able to add your shop name to each of your new domains.
For more than one Campaign domain, just add another Campaign template and add the new domain. This works the same for Page domains.
Limio App Screenshot: Config and Templates
To use the new domains in Campaigns, Pages or Journeys just make sure to select the correct template associated with your specific domain. Once selected you will be able to verify that the domain is correct by checking the tag.
Limio App Screenshot: Check Domain on Tag
Known limitation: Please reach out to Limio support to set up and configure custom domains.
New Journey Conditions
Marketers can now do much more with Journeys. You can now dive deeper into location settings by including region and city conditions as well as creating journeys based on device type. Treat your iOS users in New York differently from your Android users in London! How cool is that? You can find a full description of the Limio feature .
Where: This change applies to Journeys.
Why: Making sure potential subscribers are routed to the most relevant campaign is very important to marketers' conversion optimisation efforts and these new journey conditions allow for even more segmentation of the subscriber experiences.
How: For an in depth understanding of how this feature works please click .
Known limitation: Region codes can be complex to set up as there are lots of variations per country.
Selling physical subscriptions
We have expanded our subscription purchasing options to fully support purchasing and managing physical subscriptions. Customers can now purchase physical, digital subscriptions and a mix of both through Limio.
Where: This change applies to Products, Offers and the checkout experience. This change is also supported in our Limio for Zuora connector and Limio Checkout for Salesforce.
Why: It was previously only possible to purchase a digital subscription via Limio. We have expanded our purchasing options to include purchasing a physical subscription to support the wider needs of our customers.
How: To allow physical subscriptions to be sold via Limio, you will first need to create/set up a product which has the “Has delivery?” product attribute enabled.
Once your product is created, you can attach it to your Limio Offer. Read more about setting up products and attaching them to your offers
Optionally, you can restrict who can order a specific offer based on their country - this could be because you can’t deliver a physical subscription to that country. You can read more about it
When a customer purchases a product that has “Has Delivery?” enabled, additional fields will be displayed on checkout to capture the purchaser’s delivery details.
Once a customer has purchased a physical product subscription, we offer ways for them to see and manage their subscription.
Selling gift subscriptions
We have expanded the purchasing options for customers, who can now do more than just purchase a subscription for themselves. Gifting now allows a customer to purchase a subscription for anyone they choose. The recipient then has the ability to redeem the gift code for whatever subscription has been purchased for them.
You can sell gift subscriptions with Limio - these include both digital physical subscription gifts. As a marketer, you have several gifting options:
Allow the gift purchaser to choose the date on which a gift offer is delivered (ie. on the gift recipient’s birthday)
Make the offer redeemable - the gift recipient’s will receive a code which can be exchanged for their subscription
Where: This change applies to the General Settings section under Gift Settings as well as changes to the offer templates. Gift purchases are also compatible with the Limio for Zuora connector and are available in the Limio Checkout for Salesforce.
Limio App Screenshot: Gift Settings
Why: Previously it was only possible for a subscriber to purchase a subscription for themselves. However, this is not the only scenario in which someone may wish to purchase a subscription. Therefore, in order to more fully support the range of purchasing requirements a customer expects we have implemented selling gift subscriptions.
How: To sell a gift subscription, create a new offer and enable “This is a Gift” option. Optionally, you can also set up two additional options:
“Choose gift date” - allows the gift purchaser to choose a date on which the gift subscription is delivered
“This is a redeemable gift” - will provide a redemption code to the gift recipient, which can be exchanged for their subscription.
Limio App Screenshot: Gift Settings
The checkout experience for a gift purchase will include a “Gift recipient details” section, which captures:
Gift recipient’s first name, last name, email
Delivery date - if “Choose gift date” is enabled
Optional gift message for the gift recipient
When purchasing a physical subscription gift, the gift buyer will have the option to enter the gift recipient’s address during checkout. When redeeming their gift, the gift recipient will be asked to provide or confirm their delivery address.
_Screenshot: Customer Checkout Page
_Other features:
Anonymous User can buy a digital gift
Related articles:
Redeeming gift subscriptions
Customers will now have the ability to redeem gifts by visiting the gift redemption page. This is an entirely new feature within Limio which opens up new customer acquisition strategies for marketers
Where: This is a new gift redemption page on the consumer side. Redemption is also supported in the Limio for Zuora connector.
Why: A customer who has bought a subscription via a gift receives a gift code only. They need to be able to exchange this code for subscription and this functionality supports this.
How: To create the gift redemption flow in Limio, you will first need to create a gift redemption and gift checkout page.
The gift redemption page allows the gift recipient to enter their gift code before initiating a checkout and redirecting the customer to a checkout page. To do this, create a new page and add the “Redeem” component to the page.
To create the gift redemption checkout page, create a new page and add the “Redeem-Checkout” component to the page. The redeem checkout component will look differently whether the customer is redeeming a digital or a physical gift subscription.
When redeeming a digital subscription gift, the customer will be asked to confirm their location.
When redeeming a physical subscription gift, the customer will be asked to provide or confirm their full delivery address. If the gift buyer provided a delivery address, the address fields will be pre-populated.
Other features also include:
Redeem a bundle gift
See your gift subscription details
Renewing subscriptions
What good is a subscription if you can't renew it? By adding this new feature we have given marketers the tools to retain customers better than before. This feature also includes functionality on the Limio Checkout for Salesforce app where Customer Service Reps can assist consumers with renewing their subscriptions.
Where: This change applies to the Limio Offer. It is supported in the Limio for Zuora product and the Limio Checkout for Salesforce.
Why: Customer retention is an essential part of any business and less expensive than acquiring a new customer! Marketers can now encourage and incentivise customers to become long-term subscribers by offering them auto-renewing subscriptions.
How: This feature is only available for fixed-term subscriptions (where the offer’s “Auto-renew” attribute is false). Renew will not appear for offers that have been set to auto-renew = true in Limio.
To set this up in Limio, you will first need to create an offer with the “auto-renew” attribute disabled:
Limio app Screenshot: Disable Subscription auto renew
We have introduced a way for customers to renew their subscriptions while logged-in or logged-out. This is to make the renewal process as smooth and simple as possible for your customers.
Authenticated customer flow (logged-in users)
When a logged in customer with an existing subscription purchases a fixed term subscription, their existing subscription will automatically renew.
Unauthenticated customer flow (logged-out users)
To allow logged-out customers to renew their subscription, you will need to create a new subscription finder page and add the “Renewal-Form” component. This component captures the customer’s subscription id and post code to find their subscription and direct them to the renewal offer page.
Screenshot: Customer view
There are two cases available when renewing a subscription.
Renewing an active subscription will renew the subscription at the end of the current term
Renewing a lapsed subscription will renew the subscription on the day of the purchase
Note: Once the customer chooses their renewal offer they will be taken through the regular checkout flow.
Fingerprinting
Limio has implemented fingerprint tracking as a way of identifying unique customers with unique customer IDs. Reach out to if you'd like this activated.
Localisation
Limio now supports better ways to communicate with your subscribers in their own language! Marketers can not only set their default locale as well as a default language. They can also now use the component section to override the default translations to their preferred translations.
Where: This change applies to General Settings and Components
Why: Customer experience is important to Limio and their clients. As we grow with our clients we needed to make sure that we could serve customers in their local language.
How: Under the Localisation tab in the General Settings area you are now able to select your default language from the dropdown menu.
Limio App Screenshot: Localisation Settings
When building your page you will now also see the localisation tab in areas where language translations apply.
Limio App Screenshot: Localisation Tab in Components
New Components
Edit Subscription Address: A subscriber can now change their delivery and billing address.
Offer Cards: Dedicated component to display your offers in a card layout within a campaign.
For IT & Operations
Identity via JWT Token
Limio can now accept JWT Tokens to authenticate the customer, for example in the checkout or self-service. Contact Limio Support if you want to use JWT Token.
For Zuora
How to set up Subscriber Activation
Limio now allow for subscription activation, meaning that marketers can toggle whether or not they want/need customers to activate their subscriptions in a separate step from the purchase.
Where: This required both configuration in Limio as well as Zuora.
How: In Limio, in the Offer template section, we have added a new field for the offer called Requires Service Activation and needs to be set to Configuration.
Limio App Screenshot: Requires Service Activation field in Offer Template
When configuring an offer make sure to toggle the new Requires Services Activation field on.
Limio App Screenshot: Requires Service Activation toggle in Campaign Offers
In Zoura it is also required to set Requires Service Activation of Orders to "Yes".
On the consumer side, the customer won’t see any difference on the purchase flow, but once the subscription is purchased they will see an activation button to activate their subscription.
General improvements and bug fixes
Allow to rename a Journey
Allow to search by first and/or last name in Limio Subscriptions
Improved page navigation
Ability to put tags in the Inject Code attribute on Campaign/Page
Limio Checkout for Salesforce
Gifting and physical subscriptions with deliveries
Customer Service Reps are now able to help customers to purchase gifts in Limio Checkout for Salesforce.
Where: Product Selector and Order
How: Go to product selector and search for offers with Is a Gift = true. The gift subscriptions will appear in the list to add.
Screenshot: Gift offer type
The recipient's details are then added with an option gift message whereby normal checkout will proceed.
Screenshot: Gift recipient contact details
Note: For bundle subscriptions, delivery details are needed but this can be completed by the recipient themselves.
Screenshot: Gift recipient contact details with delivery details
Upgrading and Downgrading Subscriptions
It is also now possible for Customer Service Reps to Upgrade or Downgrade subscriptions with a Switch Offer action. An Upgrade refers to a Switch from a digital to a bundle subscription, where a Downgrade refers to the opposite. Limio will automatically surface the delivery address fields when relevant.
Renew subscription
Limio has added is the ability to renew a subscription. This feature is only available for fixed-term subscriptions (auto-renew = false). Renew will not appear for offers that have been set to auto-renew = true in Limio.
Where: Subscription Actions
Screenshot: Renew button in actions section
How: There are two cases available when renewing a subscription.
Renewing an active subscription will renew the subscription at the end of the current term
Renewing a lapsed subscription will renew the subscription on the day of the purchase
Note: When selecting an offer to renew just make sure that the currency is the same as the old offer.
Generate ad-hoc refund
Refunds are now available for all states of a subscription, i.e Active, lapsed, etc.
Where: Subscription Actions and Product selector
Screenshot: Refund button in actions section
How: For this feature to work, you will need to have configured a compensation offer in Limio. Once a refund for a subscription has been selected, the generic compensation offer will automatically load within product selector.
Screenshot: Compensation Offer
Once the compensation offer has been selected and added the refund amount can be added at a maximum of the subscription value. Should a refund amount exceeding the maximum be added, the refund will automatically default to the maximum subscription value.
Screenshot: Refund amount warning
Note: In the case of a subscription bundle, the quantity of the refund (number of subscriptions) needs to be set in order to calculate the refund correctly.
Small improvements and bug fixes
Submit orders with negative amounts with no payment method.
Correct refund displayed on cancel.
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