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Discounts & Promo Codes (Beta)

Run promotions with reusable Discounts and the promo codes that redeem them. Beta — currently for Stripe Billing.

Discounts & Promo Codes are a new way to run promotions in Limio, built on two catalog objects that separate the deal from how customers claim it:

  • A Discount is the deal: "20% off for 3 months", or "£10 off the basket", applied to everything or just specific items.

  • A Promo Code is how customers claim it: the code they type at checkout, like SUMMER20, with its own redemption limit, start date and expiry date.

One Discount can power any number of Promo Codes, so changing the deal is one edit — not one edit per code. Both objects work like the rest of your catalog: templates, filtering, bulk actions and API access.

Beta: Discounts & Promo Codes are in beta and currently work with Stripe Billing only. Support for Zuora, and for redeeming these promo codes through Limio for Salesforce, is planned for a future release.

Which promo codes should I use?

Your setup
Use

Stripe Billing

This page — Discounts & Promo Codes

Zuora Billing

Promo Codes v2 (unchanged and fully supported)

Note: A Discount is a separate concept from the Cancel/Save Discount offer type, which remains specific to cancel/save journeys.


Enable the beta

Go to Settings > Beta and turn on "Use Limio Discounts". Two new entries appear in the Limio Catalog side panel: Discounts and Promo Codes.

Enabling the beta does not change how your existing Promo Codes v2 behave — codes of both versions can be redeemed side by side (see Redemption at checkout).

Create a Discount

In the catalog, go to Discounts and click Create. The following attributes define the deal:

Attribute
Details

Display name

The discount name shown to the customer when it is applied

Display description

Rich text description shown when the discount is applied

Applies to

Basket applies the discount to every item in the basket. Line items applies it only to offers carrying the label you select in the Attached offers label field that appears.

Discount

Percentage discount with a percentage value, or Amount discount with a currency and amount

Duration

How long the discount is applied for: a length and a type (months or years)

Label

Optional label for organising your discounts

Stripe coupon

The linked Stripe coupon — created for you with the Create Coupon button (see below)

Discounts behave like other catalog items: you can manage attribute sets with templates (Config > Templates), filter and export the table view, edit in-line, and bulk update, copy or delete.

Create the Stripe coupon and publish

Stripe applies discounts through coupons, and a Stripe coupon cannot be changed once created. Limio manages this for you:

  1. Configure your Discount and click Create Coupon. Limio creates a matching coupon in Stripe and links it to the Discount.

  2. Click Publish. Publishing requires a linked, in-sync Stripe coupon — if the Discount has no coupon, or you changed the Discount after creating the coupon, the publish fails and tells you to click Create Coupon first.

If you click Create Coupon when the linked coupon already matches the Discount, nothing is created and Limio confirms the coupon is in sync. If the Discount has changed, Limio creates a new Stripe coupon and re-links it — the old coupon is left behind in Stripe but no longer used.

Create Promo Codes

In the catalog, go to Promo Codes and click Create:

Attribute
Details

Promo code

The code customers type at checkout. Matching is case-insensitive.

Status

Active or inactive. Inactive codes cannot be redeemed.

Available quantity

How many times the code can be redeemed. Leave empty for unlimited.

Description

Internal description

Start date

The date the code becomes redeemable. Leave empty to start immediately.

Expiry date

The date the code stops working. Leave empty for no expiry.

Limio discount

The Discount this code redeems

The Promo Codes table also shows the redeemed quantity for each code, so you can track uptake of a campaign at a glance.

Redemption at checkout

Customers redeem codes through the same Promo Code Redeem component you may already use today — no page changes are required.

When a customer applies a code and the beta is enabled, Limio first looks for a matching new-style Promo Code; if none exists it falls back to Promo Codes v2, so existing campaigns keep working during the transition.

A new-style code is applied when all of these checks pass — otherwise the customer sees the component's invalid-code message:

  • The code is active

  • The current date is within the start and expiry dates

  • There is available quantity remaining

  • The linked Discount exists and is published

  • For amount discounts: the basket currency matches the discount currency

  • For line items discounts: the basket contains at least one offer with the attached offers label

When the discount is applied, the basket totals update to show the saving — for line-item discounts on the matching items only, for basket discounts across the whole order. Line item totals never go below zero. Customers can remove an applied code and enter a different one.

What happens on the order

When the customer places the order, the subscription created in Stripe carries the Stripe coupon linked to the Discount, so Stripe bills the discounted amount for the configured duration. The Limio subscription records the Discount that was applied.

Redemption counting is only committed on success: the code's redeemed quantity increases by one when the order completes, and is restored if order processing fails — abandoned or failed orders never consume codes.

API access

Both objects are available through the Limio API:

  • Promo Codes API — create and manage promo codes, including the linked discount reference

  • Catalog API — query discounts with record_type=discount (published only, or all versions via the catalog items endpoint)

Current limitations and roadmap

  • Discounts work with Stripe Billing only in this release. Zuora support is planned as a later phase of the same initiative.

  • Redeeming these promo codes through Limio for Salesforce is not yet supported and is planned for a future release.

  • Existing discount offers, discount add-ons and Promo Codes v2 are unchanged — nothing is removed or migrated by enabling the beta.

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