Loss Aversion Component
A cancel-flow component that pulls the subscriber's specific plan features (offer_features) and renders them as a visual checklist — showing exactly what they'd lose by cancelling. Works with add-ons too, so subscribers see the full picture: base plan features plus any extras they've purchased.
Most cancel flows ask "are you sure?" — this one shows the concrete value at stake. The component is fully configurable per-brand and can be styled to match your existing cancel experience (Create Personalised Cancel/Save Experience).
How it works
When a subscriber hits the cancellation page, the component reads their active offer and any attached add-ons, then renders a personalised list of everything included in their subscription. Each cancel reason can optionally trigger a save path — for example, "too expensive" could redirect to a downgrade offer, or "missing features" could surface an upsell.
Why it matters
Behavioural economics applied to retention. Showing specific, personalised value is far more effective than a generic confirmation step. The component has been tested in live demos and is designed to integrate directly into existing self-service cancel flows without changes to the underlying subscription logic.
This is a Labs feature. We're experimenting with this and it's not yet part of the core platform. Interested in early access or want to help shape it?
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