# Loss Aversion Component

A cancel-flow component that pulls the subscriber's specific plan features (`offer_features`) and renders them as a visual checklist — showing exactly what they'd lose by cancelling. Works with add-ons too, so subscribers see the full picture: base plan features plus any extras they've purchased.

Most cancel flows ask "are you sure?" — this one shows the concrete value at stake. The component is fully configurable per-brand and can be styled to match your existing cancel experience ([Create Personalised Cancel/Save Experience](https://app.gitbook.com/s/xxxhzz4ER0TH1oIFAttf/self-service/what-are-the-standard-functionality-of-limio-self-service-manage-my-account/how-to-create-a-personalised-cancelsave-experience "mention")).

<figure><img src="https://430995084-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FSe5wc9RXUPzSYeMZJDNj%2Fuploads%2Fg9JxmayND6MmCXrOm7Ig%2Fimage.png?alt=media&#x26;token=9d7bd8d6-ff87-4022-a684-2e2fe6b4afd2" alt=""><figcaption></figcaption></figure>

## How it works

When a subscriber hits the cancellation page, the component reads their active offer and any attached add-ons, then renders a personalised list of everything included in their subscription. Each cancel reason can optionally trigger a save path — for example, "too expensive" could redirect to a downgrade offer, or "missing features" could surface an upsell.

## Why it matters

Behavioural economics applied to retention. Showing specific, personalised value is far more effective than a generic confirmation step. The component has been tested in live demos and is designed to integrate directly into existing self-service cancel flows without changes to the underlying subscription logic.

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{% hint style="info" %}
**This is a Labs feature.** We're experimenting with this and it's not yet part of the core platform. Interested in early access or want to help shape it?

[Request access →](mailto:hello@limio.com?subject=Labs%20—%20Loss%20Aversion%20Component)
{% endhint %}